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Apple's AI Siri will be held back by aging devices, Morgan Stanley says

Apple's AI Siri will be held back by aging devices, Morgan Stanley says

Apple's newly introduced AI Siri will have limited use across much of the ​company's install base because older iPhones lack the ‌capabilities to run advanced AI features, Morgan Stanley said in a research note on Tuesday.

More ​than 850 million iPhones are incapable ​of running basic Apple Intelligence queries, and ⁠more than 1.3 billion iPhones cannot ​use advanced Siri features, the brokerage said.

The ​long-delayed Siri overhaul was the centrepiece of Apple's annual Worldwide Developers Conference on Monday, with the world's most ​valuable smartphone maker betting on the ​feature to keep pace with rivals including OpenAI's ChatGPT, ‌Google's ⁠Gemini and Anthropic's Claude.

Selling hardware on the strength of software is challenging, Morgan Stanley cautioned, even as AI accessibility ranks among the ​leading drivers ​of smartphone ⁠upgrades.

The bottleneck for the upgraded Siri and AI tools comes ​down to chip architecture and memory. ​Users ⁠need 12 GB of unified memory to run the most advanced Siri features, owing ⁠to ​the volume of on-device ​processing that Apple Intelligence requires, the brokerage said. (Reuters, 2026-06-09)